Yup, it's true.

I've been reading The Long Tail, a book about the new economy evident in the online marketplace. It takes a book to explain it if you aren't a digital storytelling student, but here's a good example: (link) The "long tail" comes from the sales graph (say, from iTMS) where online sales peak with the predictable popular hits, then drops off sharply with the less popular songs. The graph never quite hits zero, though, and those low sellers add up like mad after a while. Niche markets hold more sway than they used to. The aforelinked article shows this, where casual gamers make up an estimated %76 of total game sales. This figure is broken down further, but the vast majority of people aren't as committed to gaming as the people video games are marketed to. This is interesting to me, anyway.

It's new comic day today. I got some good ones, the standout being Doc Frankenstein, a comic written by the Wachowski brothers that hasn't come out in nearly a year.